Onefootball founder and CEO Lucas von Cranach, whose well-liked soccer app now has 25 million fanatics in 200 international locations world wide, showed on level nowadays at TechCrunch Disrupt Berlin 2017 that his corporate has raised extra investment — together with each an unreported Series B and C round. This would carry the startup’s overall carry thus far to over the $20 million publicly reported.
The founder declined to percentage the brand new numbers on level, however he did be aware that Adidas used to be one of the crucial new traders. Von Cranach additionally famous that he’s very planned about elevating cash. “Raising capital is a necessity to match the goal which you are putting yourself forward,” he mentioned. “We’ve raised some capital, but I always looked at the dilution, valuation and money in the bank triangle.”
Fireside Chat with Lucas von Cranach (Onefootball)-0139
Fireside Chat with Lucas von Cranach (Onefootball)-0142
Fireside Chat with Lucas von Cranach (Onefootball)-0143
Fireside Chat with Lucas von Cranach (Onefootball)-0144
For a strategic investor like Adidas, get admission to to Onefootball’s cellular fan base may also be extra robust than any cellular initiative they may construct on their very own. Numerous research have proven that nowadays’s shoppers most effective use a handful of apps on a common foundation, so the chance of them listening to from a favourite logo like Adidas thru a devoted Adidas-branded utility is narrow to none.
That’s the place Onefootball, which von Cranach described as a “Facebook for football without the social element,” goals to come back in. Instead of creating a dispensed technique with massive fans throughout social platforms like Facebook and Twitter, von Cranach says Onefootball’s customers are directed to go back to the app itself. Here, the place some 90 % have opted in to obtain push notifications, manufacturers can have a direct channel to their fanatics.
“We don’t have big followerships on Twitter or Facebook and all of these platforms,” he mentioned. “But we have consumers on the app and website who are constantly coming back.”
The founder counts himself as one of the crucial heaviest customers of the app, if truth be told, spending no less than an hour a day in a product he principally constructed for himself to handle his personal passions.
But whilst the corporate is constant to develop, with a few of its customers returning to the app 40 to 50 occasions monthly, there are some spaces Onefootball isn’t making plans to handle, von Cranach famous.
“We won’t build a betting business, we won’t build a merchandise business, and we won’t build a ticketing business, ” he mentioned. Instead, he defined, the corporate is “building an experience at the top of the funnel” the place it could possibly building up the conversions… in all probability for manufacturers like new investor Adidas, as an example.