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Lamborghini chases new customers with first SUV

Lamborghini unveiled its first sport-utility car (SUV) on Monday, because the Volkswagen-owned luxurious sports activities automotive logo strives to grasp a proportion of a fast-growing marketplace.

Produced at its Sant’Agata Bolognese headquarters in Italy, Lamborghini believes the style may double its annual gross sales volumes, which stood at three,457 final 12 months.

Called the Urus, which hyperlinks to the emblem’s bovine branding, the SUV may assist it get right of entry to new markets and buyer teams historically now not interested in its high-powered, low-slung sports activities vehicles.

“It is a true Lamborghini in terms of design, performance, driving dynamics and emotion as well as drivable every day in a range of environments,” Chief Executive Stefano Domenicali stated in a observation.

The first Urus SUV will probably be delivered subsequent spring with a retail price ticket in Europe of €171,429 ($202,903), apart from taxes.

The style marks Lamborghini’s access into probably the most fastest-growing car markets.

Global crossover and SUV gross sales have grown to 26.47 million gadgets in 2016 from 7.93 million only a decade previous, information from IHS Markit confirmed. The forecaster expects that to develop to 34.34 million gadgets via 2020.

SUV gross sales within the higher luxurious finish of the marketplace, which incorporates the likes of Mercedes G-Class and Bentley Bentayga, have grown just about five-fold within the six years to 2016, IHS added.

The Urus boasts a four.zero liter V8 twin-turbo engine with 650 horsepower and most sensible pace of 305 kph. It can race to 100 kp/h in three.6 seconds, Lamborghini stated.

“It will feature driving modes that give it capabilities in off-tarmac situations such as snow or sand. This could make it particularly appealing in markets where its sports cars are less suitable,” stated Ian Fletcher, an analyst at IHS Markit.

Fletcher forecasts Urus’ annual gross sales peaking at round 2,900 gadgets in 2019 and 2020, making up round part of Lamborghini’s overall gross sales. The logo’s line-up lately contains the Huracan and Aventador sports activities vehicles.

Lamborghini, one among Volkswagen’s solid of super-luxury manufacturers alongside with Bentley and Bugatti, has stated a plug-in hybrid model of the Urus will probably be introduced out via 2020.

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