As tech giants like Apple and Facebook get ready to spend billions of bucks on films and TV, longtime Hollywood government Jeffrey Katzenberg is looking to write some giant tests for authentic content material, too.
Katzenberg started his profession at Paramount Pictures (the place he labored on Star Trek: The Motion Picture), however is very best recognized for working Disney’s movement image department all through the duration within the overdue 1980s and early 1990s that noticed the discharge of classics like The Little Mermaid and Beauty and the Beast, after which for founding DreamWorks and main DreamWorks Animation, which was once bought remaining 12 months by way of NBCUniversal.
Katzenberg advised The New York Times that he’s development a new corporate that can expand high quality, short-form video video for smartphones and drugs. The identify of the corporate is WndrCo, whose sparse website online lately describes it as “a new media and technology company” that’s based totally in Los Angeles and San Francisco.
Apparently Katzenberg is looking to raise $2 billion for the corporate (which he admits is “a high bar”), and he’s had conferences with everybody from Apple to Disney to Google.
With the entire spending that he’s hoping to do to create new content material, Katzenberg mentioned it’s seriously vital to personal the distribution platform as smartly: “Content is the king maker, it’s not the king. The king is the platform. HBO is the king. Netflix is the king. Spotify is the king.”
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