Home / News / After raising $16M in investment, CastBox plans to fix podcast discovery

After raising $16M in investment, CastBox plans to fix podcast discovery


after raising 16m in funding castbox plans to fix podcast discovery - After raising $16M in investment, CastBox plans to fix podcast discovery

More folks than ever are listening to podcasts, however as they quickly to find out, finding new ones is a bulky procedure that lacks the serendipity customers take without any consideration in different apps. CastBox desires to fix that by way of changing into “the YouTube of audio.” The podcast participant for iOS and Android, which has raised $16 million in investment up to now, is launching a brand new audio seek characteristic these days that makes use of herbal language processing to let listeners seek for key phrases and subjects throughout greater than 50 million episodes.

Founder and leader government officer Xiaoyu Wang desires CastBox’s in-audio seek to make discovering related sections of audio as simple as looking in textual content. The characteristic helps English, and Wang says the corporate desires to easiest it ahead of increasing into different languages. CastBox’s investment features a not too long ago closed $12.eight million Series A spherical led by way of Qiming Venture Partners and IDG Capital, with participation from SIG China, GSR Ventures and ZhenFund.

With the addition of in-audio seek, CastBox hopes to turn into the breakout podcast participant for iOS and Android. It will get started co-producing and liberating authentic content material this quarter and its monetization plan features a top rate possibility with additional options.

CastBox is headquartered in Beijing, with places of work in Hong Kong and San Francisco, and claims that its podcast participant has been downloaded greater than 8 million occasions. Though maximum of CastBox’s customers are English audio system, Wang says she determined to base the corporate in China on account of the engineering ability there.

  1. gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - After raising $16M in investment, CastBox plans to fix podcast discovery

    CastBox

  2. gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - After raising $16M in investment, CastBox plans to fix podcast discovery

    CastBox

  3. gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== - After raising $16M in investment, CastBox plans to fix podcast discovery

    CastBox In-Audio Search web page

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    CastBox seek web page

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    CastBox subscription web page

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    CastBox

Before founding CastBox in early 2016, Wang labored at Google in Japan and Dublin. She began tuning into podcasts to find out about Japanese and stay alongside of the inside track, however had hassle discovering a participant that supported other languages and gave personalised suggestions. Many had been slightly greater than lists of podcast RSS feeds.

“I couldn’t find an app in multiple languages, so I had to download MP3s and organize them. It was complicated and like creating an audio black hole unless I remembered to listen to them,” she says.

To stick out from different podcast avid gamers for Android when it first introduced, CastBox pitched its app to “podcast addicts” after which paid shut consideration to their comments, including new options temporarily and resolving all problems inside of an afternoon. As their early listeners started recommending CastBox to their pals or on their very own podcasts, CastBox’s Android app began to acquire traction. It then introduced a model for iOS, however since Wang discovered that it might be tough to compete with iTunes, which many listeners already use as their default participant, the startup determined to center of attention on refining its discovery options.

In addition to sorting podcasts by way of the standard parameters, like an episode’s liberate date, CastBox’s advice engine considers every consumer’s seek historical past and their listening habits, similar to which episodes they listened to in their entirety and loved sufficient to proportion on social media and which of them they closed out of temporarily.

The startup will use its Series A investment on advertising and marketing, generating authentic content material and hiring engineers.

Featured Image: Guido Mieth/Getty Images

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